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10 June 2019
byLeo Miller

Veeva Multichannel Partner Day

The first annual Veeva Multichannel Partner Day conference took place at the awe-inspiring member’s bar & presidential suite at Twickenham Rugby Stadium. The day was packed full of insights and innovations.

First up was news on the forthcoming updates to Veeva Align. Veeva Align enables a modern territory alignments process that gives commercial teams more direct control of the business process by reducing the administrative burden of alignments, allocating resources to support customer engagement, and enhancing the rep experience. Find out more about Veeva Align.

Next up was Veeva Andi, which will be driven by Artificial Intelligence next year. This exciting development will enable Veeva customers to drive intelligent engagements with real-time insights and suggestions. How do these innovations affect you? They will give you more real-time insights and suggestions which means you have more control to evolve your customer interaction strategy quickly. Talk to the team at Pulse about how we intend to match up these AI-derived insights with accelerated content authoring solutions and services for Veeva Customers.

A panel discussion with our customers from GSK and Bayer revealed tips that agencies should consider when working with clients, including suggestions such as, don’t bring twenty people to a pitch when there are only two or three clients in the meeting and bring the people to the meeting that will be working on the project. Veeva agencies should also note that clients appreciate it when they are challenged.

The day ended with some cutting-edge augmented reality including a skeleton for training and an app that has the ability to spot abnormal changes to moles. Veeva is moving towards featuring Augmented Reality (AR) content in CLM which will revolutionise the life sciences sales cycle. Get in touch if you would like to see some examples of our Augmented Reality (AR) projects we have worked on over the last few years - plenty of use cases for AR in healthcare and pharma along with inspirational content from other industries that we would be happy to share.

The event finished with a drink in the presidential suite as we looked over the Twickenham rugby pitch. The perfect end to an informative and exciting day with our strategic partners at Veeva.

If you'd like to talk to us about helping get the most from your Veeva Commercial Cloud or Medical Communications, please contact us.

Recent 2019 projects include:

  • Automation of CLM/eDetailing content creation, reducing time to market by 90%

  • Creation of a Veeva Approved Email Centre of Excellence

  • Augmented Reality (AR) Visual Merchandising tool

  • iPad based digital training programme for MSL's and Field Sales Teams

  • Initiatives to drive adoption of global master presentations into local markets and affiliates

  • And of course, creating hundreds of pieces of content across the Veeva CLM ecosystem

I am a proven leader of digital marketing strategy and business transformation; effectively engaging businesses and brands to integrate innovative digital solutions and accelerate their capabilities.

I have extensive and varied experience ranging from founding start-ups to navigating the complexity of some of the world’s largest organisations. I have previously led Digital Strategy and transformation at GSK, Reckitt Benckiser, and L’Oréal. I now lead the Customer Success team at Pulse, helping healthcare and pharma organisations drive value from the use of digital and its associated technologies.