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23 November 2015
byLeo Miller

Google Star Wars

In line with the new release of Star Wars Movie, Google launched a series of tweaks to their portfolio of products that go above and beyond the usual homepage update; allowing users to Awaken the Force within them and choose from the dark or light side.

Once a user chooses from dark or light, a number of changes happen, including Lightsaber coloured progress bars and the movie release date being automatically added to the Google calendar. They've even updated elements of Google apps - Waze now guiding users home with C-3PO's voice or TIE fighter directions for Google maps.

All a lot of fun, right? Absolutely. But, also, a timely reminder as we draw towards the end of a busy year, that Google own an ever increasing amount of users' time spent online, because of their growing portfolio of products. We are sure that 2016 is going to be something of a seminal year for Google following its restructure and rebrand. Expect to see new opportunities that demonstrate how their portfolio of products and services start to compliment and play off one another.

We work closely with Google, ensuring that, as and when new opportunities arise, we are at the front of the queue; ready to take full advantage for our clients. If you'd like to know how we can help you then get in touch.

I am a proven leader of digital marketing strategy and business transformation; effectively engaging businesses and brands to integrate innovative digital solutions and accelerate their capabilities.

I have extensive and varied experience ranging from founding start-ups to navigating the complexity of some of the world’s largest organisations. I have previously led Digital Strategy and transformation at GSK, Reckitt Benckiser, and L’Oréal. I now lead the Customer Success team at Pulse, helping healthcare and pharma organisations drive value from the use of digital and its associated technologies.